How do we turn online relationships into person to person connections and real-world events? Digital marketing is on the rise and businesses are more and more turning to social media platforms and digital communications to spread the reach of their brand and build their consumer base by appealing to online communities.
A notable change from the conventional to non-conventional approach to conferences has taken place – those active in online communities and digital marketing platforms are organizing and attending “unconferences”. Unconferences are one of the avenues in which connections made through online channels and online communities are creating real world events and person to person connections, rendering the traditional conference model less relevant in terms of targeting a wide consumer base.
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